CurlFriends is a salon-quality, salon-tested line of curl products that works for all curl types to bring out the best, most luxurious, bouncy, soft and touchable curls!
Founder of CurlFriends, Celebrity Stylist
CurlFriends' was created by Antonio Soddu who was co-founder and 'celebrity stylist' at well-known salon Bumble & Bumble. For years, he worked on hair of all kinds but noticed that his clients with curly, wavy, or textured hair struggled to find products that felt good in their hair and really worked to solve their specific hair challenges. Having thick curls himself, Antonio set out to create a product that he could use for his clients as well as himself - the CurlFriends line of products was born!